Chances are, if you are a mobile food vendor with a food stand or food truck, you are wondering what’s the best way to get the word out about your business – where are the places to set up a mobile food truck that give customers ease of access and are also in high traffic areas? You depend on people spotting you and being curious enough to stop in.
According to the National Food Truck Association in Washington, DC “The food truck industry remains the fastest growing branch of the food service industry, growing from $650 million in 2013 to a projected $2.7 billion in 2018. “
NEW WAY TO MARKET FOR BUSINESSES ON THE MOVE
One of the best ways to market on a budget is with proximity marketing. You have probably never heard of it! But, for approximately 7 years, some of the top retailers in the world have been using proximity marketing with massive success. Recently, this technology has become available to ANY business. It is
VERY affordable and very easy to use.
WHAT IS PROXIMITY MARKETING?
Simply stated, proximity marketing is marketing to people nearby. Many of us hear about ‘shop local,’ but now you can use technology to bring customers right to you instead of attempting to find them through expensive advertising campaigns. Being mobile, you need to market while on the move. This is what proximity marketing does so well. It can reach the people who are nearby to your business.
LEADING THE WAY
The leader in proximity marketing is a company based in the United States called Phone Billboards. For a very reasonable and affordable monthly subscription fee, you can have your messages and ads seen as a notification on nearby smartphones and devices by potential customers. Who doesn’t constantly check their phones? Just think of how you use your smartphone on a daily basis.
HOW IT WORKS
It’s actually very simple!
Phone Billboards gives you a tiny wireless device that fits in your pocket, purse, and yes, even the palm of your hand, called a puck. You can stick this to your vehicle window, on a sandwich board or many other locations that could provide exposures to lots of people.
Easily program your puck using the Phone Billboards SERVICES web-based platform with messages, ads or with your special offer. The puck from Phone Billboards
broadcast the message 24/7 on your behalf. The message is visible on nearby smartphones and devices. The puck is working to promote your business even when you’re not.
IT’S NOT A BEACON. IT’S A PUCK!
The puck contains proprietary technology and can broadcast to a much larger area. This makes the Phone Billboards puck superior to other devices and beacons in every respect. The greatest advantage the puck has is the web-based platform: Phone Billboards.
You use the platform to program your pucks, in real-time, with the messages and ads you want to broadcast. You can quickly and easily change these messages and ads ‘on-the-fly.’ With the available packages, you can have multiple Phone Billboards puck broadcasting different messages and ads, located in different places: this makes the puck unique in the proximity marketing space. its Phone Billboards platform, offers a basic service called, of course, Phone billboards BASIC which allows you to broadcast a message and clickable link as part of the notification that can be seen by nearby customers.
Phone Billboards also offers an add-on to Phone Billboards BASIC, called Phone Billboards PLUS, which allows you to use graphics, photos and even videos along with a description, an offer, contact information, as well as a live link. One of the best features of the Phone Billboards SERVICES platform is that it allows you to track the daily exposures and performance of every puck so you can quickly identify what messages and ads are working well for your business.
Proximity Marketing can be more effective and way more cost-efficient than a full-page ad in your local newspaper or a heavily-distributed paper like USA Today that could cost you thousands of dollars per ad. Going with Phone Billboards proximity marketing solutions, you could get a full year’s worth of ongoing promotion and advertising for a lot less money. call us to get started 310-775-3245