The facts What percentage of my event budget dedicated to actual trade show booths?(this is the average across the country )
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The industry average to purchase individual portable trade show booths is $100-$150 per square foot for larger displays. For example, 20×20 displays would cost between $40,000 and $60,000. Exhibit Rentals are about 35% of the hardware purchase cost.
Your event budget allocation will vary, but according to EXHIBITOR Magazine, here’s how the average trade show budget breaks down:
- Space = 33%
- Trade Show Booths & Graphics (construction/refurbishment) = 18%*
- Travel & Expenses = 18%
- Show Services (electricity, cleaning, drayage, I&D) = 12%
- Shipping = 9%
- Promotion = 8%
- Miscellaneous = 2%
In addition, you can estimate your total event budget by multiplying the cost of your space by three. For example, the average floor space costs $21 per square foot. So, for a 20×20 floor space rental expect to pay around $8,400. The budget for that event would be $25,200.
*This figure is the display cost per show, not the total investment to purchase trade show displays and trade show graphics. When you purchase a display, you obviously plan to use it multiple times to get the most out of your investment.To determine the display cost per show, you’ll need to estimate how many years you will use the display and how many shows you will go to each year. The average lifetime of a display is five years. For graphics, the average lifetime is one year. Your display and graphic replacement needs may vary depending on how many shows you plan to attend. The more shows you go to, the sooner you may need to purchase new trade show booths. SAVE YOUR MONEY YOUR CALL TO ACTION ON EVERY PHONE OR TABLET CALL US TODAY!